Hi, I'm Lucas!

I’m a Brazilian Brand & Digital Designer with seven years of experience working with brands across different industries.

I believe great design is inherently strategic. It’s about understanding a brand’s goals, finding the right way to communicate its personality, and building a visual language that feels unique and consistent across every touchpoint.

Areas of Expertise

Throughout my career, I’ve worked across branding, digital content, campaigns, websites, and print.

This variety has taught me to approach design from different perspectives, adapt to different audiences, and connect creative ideas with practical business needs.

I design brand identities that capture a business’s personality and translate its values into a clear, cohesive visual language.

From developing the core identity to creating guidelines and supporting assets, I focus on building flexible systems that work across different formats and touchpoints.

I’ve worked with brands across many industries, including luxury weddings, education, technology, e-commerce, and fashion, adapting my approach to each brand’s audience, positioning, and goals.

I create visual content that helps brands connect with their audiences and maintain a consistent presence across digital platforms.

My experience includes both static and motion design for Instagram, Facebook, TikTok, Pinterest, and YouTube.

Having spent years creating content for both clients and my own personal brand, I understand the creative process from idea to execution, including content planning, visual storytelling, and platform-specific formats.

I design creative assets for organic and paid campaigns across channels such as Meta Ads, Google Ads, and email marketing.

My approach combines visual communication with an understanding of campaign objectives, audience needs, and the role each asset plays in the wider marketing strategy.

I design, build, and maintain responsive websites and landing pages using WordPress and Elementor, bringing together visual design, content structure, and usability to create cohesive digital experiences.

Working directly with website implementation has also given me a practical understanding of how to bring design concepts to life, maintain existing pages, and refine the user experience over time.

My experience at Flora & Forma has given me a strong foundation in print design, from developing visual concepts and layouts to preparing final artwork for production.

Working with wedding stationery has also introduced me to specialized production techniques, including custom die-cuts and fabric printing.

Beyond the Work

I’m naturally curious about how brands communicate and how visual ideas can make complex messages feel simple and engaging. I enjoy exploring different creative disciplines, learning new tools, and finding thoughtful solutions to design challenges.

When I’m not designing, I enjoy spending time with my family, getting outdoors, and skateboarding.

Contact Me