Smart Time
Smart Time is a Brazilian e-commerce store specialising in smartwatches and accessories for tech-savvy, active people.
Together, we created a brand identity that conveys the business’s modern, approachable personality while reflecting its professionalism and credibility.
Scope
Brand Identity
Date
March 2024
Industry
E-commerce, Retail
Smart Time’s logo features the letter ‘S’ as a minimalist watch case, nodding to the brand name while visually referencing its main product.
The vibrant color palette, sans-serif typography, and custom illustrations inspired by fitness app interfaces complement each other, creating a cohesive and modern visual identity.
